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The Value Of A Haircut Referral

How much is a single haircut client referral worth?

You send me one I will cut you for FREE. I love that offer. I have lived that offer for all my time in the haircut business. Haircutters balk at making that offer. Do a FREE haircut for a single referral? Why would I do that?

How much is a single haircut client referral really worth?

You do haircuts for $20.

You cut Mike for $20.

Mike sends his friend Bob. Bob gets a haircut for $20. Bob was worth $20, right?

No. Wrong.

Bob will get 12 haircuts this year. Bob is worth $240.00, right?

No. Wrong.

Bob will be a client for 10 years. Bob is worth $2,400.00, right?

No. Wrong.

Bob will buy take-home products and add-on services for decades. Bob is worth $24,000.00, right?

No. Wrong.

Bob will send friends. Those friends will buy take-home and add-ons. Bob is worth $240,000.00, right?

No. Wrong.

Bob’s friends have friends.

A single referral client is actually worth $448,000.00.

So my question is, How much is a referral worth? Is it really worth asking for referrals of every client, every haircut, every time?

Yes. It is.

If I gave you $448,000.00 would you cut my hair for FREE? Of course you would.

How wel

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